KnowDis.AI
A shopper viewing headphones on a mobile phone

One intelligent searchfrom query to conversion

Turn every query, image and half-formed intent into the right product—across languages, catalogs and millions of SKUs.

Get a Free Demo

Why choose our search pipeline

Search that improves every side of the marketplace

+31%

Search conversion

Relevant ranking moves shoppers from exploration to purchase faster.

−42%

Zero-result rate

Correction, expansion and multilingual intent rescue difficult queries.

+24%

Catalogue discovery

Visual and related-product search reveal inventory beyond exact keywords.

The intelligent search sequence

Six specialized AI engines, each solving one part of the search problem, together, the most comprehensive multilingual search pipeline built for India.

  1. 01Orto
  2. 02Lipi + HiRo
  3. 03Q-Means
  4. 04MARS
  5. 05GenSearch
  6. 06MERI

0106

Orto

Query corrector using Gen AI

Orto is KnowDis’s AI query corrector that fixes misspelled or mistyped search queries in real time, preventing zero-results searches. Unlike generic autocorrect, Orto understands e-commerce terms, ensuring that "jegings" leads to "jeggings" and "iphon chargar" finds the right charger. Integrate it into your search stack to recover revenue lost to typos.

  • Real-time correction
  • E-commerce vocabulary
  • Zero-result recovery
A white phone charger and cable returned as the corrected search result
Results
IN

User query

"iphon chargar with long kebal"

OUT

Corrected Search Vector (99.4% Confidence)

"iPhone charger with long cable"

Latency: <10msOrto

0206

Lipi & HiRo

Language detector & Roman-Hindi translator

Lipi is a fast AI language detector that instantly identifies the language of customer search queries. With HiRo, customers can search for products using Hindi in Roman script, ensuring you don’t miss out on those using colloquial Hinglish or local dialects.

  • 60+ languages
  • Hinglish support
  • Script-switching solved
A woman wearing a red floral saree returned as a translated search result
Results
User query"Lal saree stylish flower"

Lipi detector

TamilBengaliHinglishEnglish+57 more

HiRo translator

"Red saree with floral print"

Unified Search Intent Sent to Engine

Category: Womens ethnic wear / Color: Red

0306

Q-Means

AI that understands what customers mean when they search

Q-Means helps e-commerce search systems understand customer intent and deliver more relevant product results. It recognizes over 50,000 named entities and uses semantic representations to connect queries with products, even when customers use vague or incomplete phrases. Q-Means is built on proprietary KnowDis research published at KDD.

  • Intent mapping
  • Beyong keyword matching
Product result matched to the shopper's semantic intent
Results

User query

"something warm for cozy winter evenings"

Mapped ConceptSimilarity Score
Oversized Knit Sweaters98.2%
Thermal Fleece Loungewear91.5%
Woolen Blankets & Throws86.4%

0406

MARS

Text-based product search solution

MARS effectively understands customer queries and recommends the right product category, forming the backbone of our search pipeline. Designed for precision, MARS quickly parses multi-token inputs to find exact matches, significantly reducing zero-results rates.

  • Category recommendation
  • Pipeline backbone
Visually relevant product ranked by the MARS multimodal engine
Results

User query

"office chair with lumbar support"

Target Taxonomy Resolution

Furniture / Office Furniture / Ergonomic Chairs

0506

GenSearch

Generative ai powered product search solution

GenSearch, powered by generative AI, provides precise search results and manages large catalogs of up to 100 million items with real-time updates. It features sponsored result boosting for enhanced visibility, enabling seamless native advertising linked to real-time search intent.

  • 100M+ item categlogues
  • Real-time updates
  • Sponsored boosting
Product found through a conversational GenSearch request
Results

Catalog metrics

Catalog Capacity

100M+

Update Latency

Real-time

Sponsored Result Boosting

System dynamically surfaces matching sponsor assets with exact query-intent alignment.

0606

MERI

Advanced product categorization system

MERI harnesses LLMs for advanced product categorization into detailed categories. It utilizes both unstructured text and semi-structured attribute-value pairs to refine categories for better accuracy.

  • LLM-powered
  • Fine-grained categories
  • Unstructured + structured data
Product result reranked by the MERI merchandising engine
Results

Unstructured User query

"soft cotton kurti with mirror work, size M"

Refined Class & Attributes

Category Node:

Apparel › Women’s wear › Kurtis

Attributes extracted:

Category: KurtasFabric: CottonWork: MirrorSize: M

Ready to transform your search?

Deploy an AI-powerede-commerce search solution

Schedule a meeting
Learn about products
  • Live demo on your data
  • Quick integration